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The site adamdu.com states the following, "Data Capture Utility for ADAM Balances and Scales." We noticed that the website stated " ADAM DU - Data Capture Utility for ADAM Balances and Scales." It also stated " ADAM DU Data Utility is an application that allows you to quickly and easily capture data from an ADAM Laboratory Balance or Weighing Scale and perform various functions on the collected readings. ADAM DU can collect data from up to 8 different balancesscales simultaneously, each data collection session can be individually monitored, configured and customised to your requirements." The header had data collection software as the highest ranking keyword. This keyword was followed by data capture software, ADAM DU, and ADAMDU which isn't as urgent as data collection software. The other words the site used was adam balances. adam scales is also included but could not be understood by search engines.